Your data can reveal critical information for you to use in your KPIs. Like if there are too many or too few messages, and what actions to take based on the results. Similarly, your data indicates whether you're targeting the right or wrong channels. It can even help you uncover the relationship between the "drivers of reputation" (Like thought leadership, innovation & financial performance) and your brand & spokespeople, products & services, peers & competitors.

With NLP techniques and analyst verification of your data efficacy, you can understand areas for improvement. It can be as simple as audience sentiment, or engaging the right journalists & opinion leaders. Yet it could be complex, like a speedy response during a crisis scenario. Your data can be linked to other organizational performance data, further highlighting opportunities, strengths & weaknesses. Especially when taking historical and industry context into consideration - your data can be more valuable than gold.

No matter the level of your measurement sophistication, whether you assess frequently and in-depth or not. Your data reveals significant insights about your performance. A substantial 70% of professionals in marketing, PR & communications admit that this is the most challenging aspect of their role. Properly curated data can align with globally recognized standards (like the IEF Framework from AMEC Org). Effectively narrating the journey of your campaign's inputs, activities and outputs to distinct outtakes, outcomes and broader impacts. These impacts extend beyond just the organization, potentially influencing society, policy, and even the economic landscape.

Evidence of a compelling reason to take action is an insight that your C-Suite will be eager to learn about. Because organizations understand the language of Risk. Whether it's operational risk, or reputational risk. It could be used to inform your crisis communications plan, or even lend itself to your go to market strategy. Often this category of insight envelops findings of a competitive nature. Perhaps your data reveals something to be learned about your industry peers or those across your vast stakeholder matrix. It can even tip you off to any particular blind-spots. Areas that were previously outside of your purview, such as information that's difficult to double-click into. Or industry insights our analyst team has encountered from other experiences, that you too should know about. These insights have great impacts on business outcomes.

So what? We ask our clients, and even ourselves this question constantly. It's powerful because it summons value into the conversation. This is the point where rubber meets road, and we as your trusted partners give you recommendations based on what your data is telling you. We cross a bridge for you, to retrieve what's necessary, timely and relevant to your current situation. Our consultative approach will help you understand why these recommendations are mission critical, and how to take the next steps. That's the difference between planning and strategy. We'll help you develop a thesis which if actioned, achieves the goals and objectives you've set upfront. Simply put, your data gets turned into actionable insights. Those insights then become an integral part of your strategy.