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Built with insights from behavioral scientists worldwide. Practical learning for leaders responsible for communication and trust
Tools for Better Communication Decisions
Frameworks and exercises to help PR, Comms, and stakeholder-facing teams think more clearly under pressure.
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01.
Bias spotter checklist
Help teams quickly surface cognitive biases before making communication decisions. Whether those are micro decisions that happen in conversations, and in passing - to those that take center stage in campaigns, investments, proving the impact of PR & Comms efforts and more.
Our recommendation is to download, print, and memorize as many as you can. Then, when you start to notice more biases in real-time, please don't be shy. We ask if you would reach out to us to tell your story?
We'll supply the coffee ☕︎ and would love to interview you for our ongoing studies on spotting bias in the communications world.
Additional Resources (Click to visit):
→ How to Run a Live Bias Review in Media Planning
Turn real campaigns into learning experiences by adding bias review checkpoints early in message and media planning.
→ Embedding Bias Learning in Annual PR Team Development
Build bias reflection into the team’s yearly learning cycles by connecting bias patterns to recent communications decisions.
02.
Decision frameworks for PR leaders
Quick-reference, printable page of tools that structure team thinking and trust-building. This is the shallow-end of a much deeper pool of decision science frameworks we can help you implement at your organization.
Use them on your real scenarios in the appropriate context, and reach out when it makes sense to have a friendly discussion about how you put them in action.
Additional Resources:
→ Mapping Stakeholder Influence For Message Development
How to use a simple grid to clarify who shapes decisions, how priorities shift, and where to aim your strongest messages in PR and communications work.
→ Bringing Trust Audits Into Campaign Planning
A hands-on method for testing the strength and credibility of your message before rollout, using the Trust Equation framework.
03.
Crisis Response Patterns
Case-study mini deck contrasting great and poor crisis response using behavioral science.
We wouldn't wish a crisis on anyone, but when the pressure is on, trusted resources like these real crisis examples could spark ideas, and save you hours of sleep, or versions of documents. **Note: If you're currently in crisis mode, don't hesitate to reach out to see what additional free support our team can provide during this sensitive time.
Additional Resources:
Lessons from Real-World Crisis Case Reviews
Break down high-profile public crises to surface behavioral patterns that shape organizational response—what changes outcomes and what repeats costly errors.
Creating Scenario Drills for Internal Communications
Use scenario-based drills to stress-test messaging and response habits when a crisis hits, building muscle memory for clear, credible communications.
04.
Self-help team assessment
Quick, and we mean ⚡︎ lightning fast, 5 minute self-assessment. Made for busy teams to spot patterns that could blindside you.
Rate your responses from 1-5 on helpful questions rooted in decision quality best practice. We'd love to hear how you use it to diagnose your team's blind-spots, thinking differently about routine choices can be a new found superpower.
Additional Resources:
Spotting Influence Shifts in Everyday Team Decisions
Uncover subtle power shifts and informal drivers that alter communication outcomes, using targeted team reflection.
Reducing Lag Between Evidence and Action in PR Teams
Close gaps between field insight and decision making by using quick, structured feedback loops that support faster, smarter choices.
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